Responsible Use Guidelines

Responsible AI Usage Guidelines

These Responsible AI Guidelines (“Guidelines”) set out the principles and requirements for the responsible and compliant use of artificial intelligence when using the Platform. These Guidelines are referenced in and form part of the Platform Terms & Conditions set out at https://www.signature.ai/legal/platform-terms-conditions (“Terms”). By using our Platform, you agree to comply with these Guidelines, in addition to the obligations set out in the Terms.

Unless otherwise defined in these Guidelines, all capitalized terms shall have the meanings given to them in the Terms.

In the event of any inconsistency between these Guidelines and the Terms, the Terms shall prevail, except where these Guidelines impose additional AI-related obligations. We reserve the right to update these Guidelines periodically, and continued use of our Platform constitutes acceptance of any updates.

Customer shall not use the Platform, any services, and/or any Outputs:

  1. in any manner that violates any applicable law, rule or regulation;
  2. in any manner that violates any industry self-regulatory advertising guidelines or codes of practice (including the UK Code of Non-broadcast Advertising and Direct Promotional Marketing) and/or any other industry self-regulatory principles or codes of conduct by Customer is bound or otherwise represents compliance; 
  3. in any manner that infringes, violates or misappropriates any rights of any third party (including Intellectual Property Rights, privacy rights or rights in respect of private information, publicity rights or any other rights to a persons’ name, image or likeness);
  4. for any purpose that is or might reasonably be considered to be obscene, lewd, lascivious, offensive, pornographic, indecent, vulgar, prurient, excessively violent, hateful or inflammatory;
  5. for the purpose of, or in any manner that is reckless or negligent as to the risk of, exploiting, harming or attempting to exploit or harm natural persons under the age of eighteen (18) or vulnerable natural persons (having regard to their social, economic, physical or mental characteristics or circumstances);
  6. to generate or disseminate demonstrably false or misleading information and/or content for the purpose of, or in any manner that is reckless or negligent as to the risk of, exploiting any natural persons;
  7. to generate Outputs that promote, encourage, or depict acts of self-harm, such as suicide, cutting, and eating disorders, and/or that are offensive to human dignity;
  8. for any military, para-military, militia or similar uses;
  9. in any manner that is threatening, harmful, abusive or likely to incite violence or foment political unrest or insurrection; 
  10. for or in connection with any fraudulent or deceptive activity (including scams, coordinated inauthentic behaviour, astroturfing, such as fake grassroots support or fake review generation, disinformation, spam and pseudo-pharmaceuticals); 
  11. for or in connection with any political campaigning or lobbying, which involves generating high volumes of campaign materials, generating campaign materials personalized to or targeted at specific demographics; 
  12. in any manner that results in the use of Outputs constituting ‘deep fakes’ (meaning AI-generated or manipulated images or videos that resemble existing persons, objects, places, entities or events and would falsely appear to a person to be authentic or truthful) without disclosing that the Output has been artificially generated or manipulated; and/or 
  13. for any use or purpose that would render an AI system a ‘high-risk AI system’ for the purposes of Article 6 of the EU Artificial Intelligence Act (Regulation (EU) 2024/1689).